Budweiser has had plenty of catchy slogans over the years, but its 1970s hit "This Bud's for you" remains the top pick in advertising circles. Ad agency D'Arcy Masius Benton & Bowles gets the ...

Make it catchy. Slogans and ad campaigns can be make-or-break for companies both new and old. Brands are notorious for quick, light, and catchy slogans expertly crafted to stick in your mind for days.

2. Volkswagen: "Think Small" Volkswagen AG (VLKAF) has produced many clever advertising slogans and campaigns over the years, but perhaps their most highly regarded slogan is from 1959: "Think Small." ...

The new Mars slogan - "Pleasure you can't measure" - surely reflects the lack of pleasure felt by those that love the old "A Mars a day helps you work, rest and play" slogan. Karl Hughes, UK. Whoever ...

The research, conducted by YouGov on behalf of the Advertising Standards Authority (ASA), surveyed 6,808 people across the UK, asking them to recall a slogan or strapline from an ad they remembered.

Elsewhere, we unpicked why a growing number of brands are bringing back slogans in their advertising campaigns. Tango, Branston and Morrisons in the UK, Wendy’s and the US Army in the States have all ...

Even the world’s most successful cities have shortcomings. But some of the best also have catchy slogans and clever advertising. In Los Angeles, “#EveryoneIsWelcome ...

For over 20 years, the optician’s tagline has been seamlessly slotted into major events. With its Euros campaign, the brand is showcasing its clever humor once again.