Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

“Chocolate hair color can be touched up regularly and is pretty easy to maintain at home as long as you have the right color formula,” says Kimble.

30 Chocolate Brown Hair Looks to Sweeten Up Your Next Salon Visit. ... “Maintenance depends on the depth, tone, and your natural hair color—darker chocolates tend to be lower maintenance, ...

Lea Michele's dark brown hair has lighter, chocolate-y elements in her subtle highlights, making the look as a whole well-defined and sleek. Espresso Martini Axelle/Bauer-Griffin/FilmMagic ...

Instagram/@winnieharlow, Instagram/@dimitrishair The idea that brown hair color is boring is officially over. If you’re ready to switch up your hair color, a neutral brunette is easy to wear and ...

Everybody is craving a color change for 2024. While Rihanna is going blonder and bonder, Megan Fox's azure bob, or even Beyoncé's Texas hair, there's one color is enjoying particularly undisputed ...

2. Light Brownie Brown. @carlosdharrisjr. This light brown hair color is just as sweet as the dessert. According to Korab, the shade adds golden tones throughout a natural brunette base to give it ...