Tucked away in a residential neighborhood in the west of Hong Kong, the Kennedy Town Playground’s basketball courts aren’t particularly noteworthy. Most locals walk past them on their way to somewhere ...

Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several e-commerce pushes over the past decade without much success.

Xiaohongshu, the platform also known as Red with 300 million monthly active users, held a two-day summit last Wednesday and Thursday in China's e-commerce hub Hangzhou, the home city of Alibaba ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram.

Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several e-commerce pushes over the past decade without much success.

Xiaohongshu, the platform also known as Red with 300 million monthly active users, held a two-day summit last Wednesday and Thursday in China’s e-commerce hub Hangzhou, the home city of Alibaba ...

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

Chinese travelers aren’t finding out-of-the-way locations by chance. They are all followers of Xiaohongshu (Little Red Book), China’s answer to Instagram, which has also become their travel bible.

What happens on Xiaohongshu stays on Xiaohongshu. China’s sluggish economy may be hurting people’s appetite for travel these days. Still, the numbers have been given a boost this month as ...