That’s right: The studio has pulled out yet another ad stunt, requiring watchers to hold anywhere between a light smile to a full-out Cheshire Cat leer to view the film’s first seven minutes.

Mysterious and goofy, lovable yet strange, the Cheshire cat is perhaps as memorable ... you find yourself performing in a horror movie like “Smile”), but rather for characters who may be ...

That’s right: The studio has pulled out yet another ad stunt, requiring watchers to hold anywhere between a light smile to a full-out Cheshire Cat leer to view the film’s first seven minutes.