Che Guevara and the Birth of a Meme. Casey’s first book, Che’s Afterlife: The Legacy of an Image (2009), captures his fascination with societal systems and symbols.

Che Guevara and the Birth of a Meme. Casey’s first book, Che’s Afterlife: The Legacy of an Image (2009), captures his fascination with societal systems and symbols.

The image of Ernesto "Che" Guevara is everywhere: as pop art, as a lifestyle brand and as a pop culture meme. Now, after 50 years of silence, Che's younger brother has written a memoir on the man ...

Even writers who criticize the Che myth are irresistibly drawn to focus on it — to point out that the most famous image of Guevara was shot by a fashion photographer, or that so-many-thousand ...

Michael J Casey doesn’t see himself as an activist in the traditional sense. There are no berets or revolutionary uniforms in his wardrobe, no raised fists or calls for violent upheaval. Yet, as ...