For one, cross-channel marketing typically reaches a larger audience across traditional physical and digital platforms. With uniform messaging and coordinated campaign execution across an array of ...

Today the term "cross channel marketing" is old news for marketers. At least it better be. According to one report, in this year alone successful marketers are nearly 35 times more likely to use ...

When you only invest in one marketing channel, you’re narrowing your reach pretty significantly. If some audience members aren’t engaging with that platform, you’ll be unable to reach them.

No one likes to be sold to. With the rise of ad blockers and privacy concerns among consumers, the message couldn’t be more clear to marketers. Today, it’s time to focus on making marketing ...

To improve the chances of your channel partnership marketing plan's success, take the following six actions. 1. Obtain useful data on company products and services. In addition to knowing how to sell ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it ...

One voice, many channels Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on how integrated marketing strategies create unified voice that resonates with ...

In classic marketing theory, distribution is one of the "Four P's" of the marketing mix, which refers to the core elements of Product, Price, Place and Promotion. Where you sell is sometimes just ...

Marketing channels have several key characteristics. Companies must properly match those characteristics with their products and customers when deciding on a distribution strategy. One ...

Define your marketing goals and consider how they tie in with the different channel types. For instance, if one of your goals is brand awareness, you might want to focus your efforts on social media.

"Channel One News," the nearly 20-year-old news program aimed at millions of American pupils inside the classroom, is moving its production to New York in a new partnership with NBC News.