Thai Beverage (ThaiBev)’s beer brand Chang Beer is rebranding itself to Chang Classic. According to a spokesperson, the rebrand will see five variants of Chang consolidated into one product ...

Thailand’s Chang beer has undertaken a significant rebranding, moving away from its brown bottled past, towards a global brand positioning around ‘authentically Thai’ cultural moments.

Vietnamese artist Vietmax and contemporaries were first featured on Vice Media in May (see " Chang Beer spotlights Vietmax, Wowy, other Vietnam hip-hop artists "), while the brand has recently worked ...

Iris Singapore and Chang Beer have launched the second iteration of the brand's Urban Pulse platform, with a 10-minute Vice documentary featuring Vietmax (billed as the "originator of Vietnamese hip ...

Thai alcoholic beverage company Chang Beer caused a perception shift by re-branding with a focus on Thai craft quality.

This summer, Thai beer brand, Chang Beer, invites you to raise a glass (or bottle) and celebrate the warm days and long nights with its premium lager that’s brewed and bottled in Thailand.

Even so, it was a case of ‘brand synergy’ (in B-school speak) as much as surrogate advertising, defined as a campaign for one thing on the face of it and something else in its market effect.

Thai Beverage—controlled by billionaire Charoen Sirivadhanabhakdi—has revamped its management to boost operating efficiencies as the maker of Chang beer expands across Southeast Asia.

Thai alcoholic beverage company Chang Beer caused a perception shift by re-branding with a focus on Thai craft quality.