JINRO, the world's No.1 soju brand by HiteJinro, announced on June 10 its latest collaboration with Season 3 - the highly anticipated season of Netflix's globally acclaimed series.

-Launch of a new limited-edition JINRO Chamisul soju reflecting the universe and new characters of the Netflix series Season 3 -Large-scale collaboration including character-based game machine and ...

Limited-Edition Soju Inspired by New Characters and Iconic Symbols from the Global Phenomenon Series to Launch Launch of a new limited-edition JINRO Chamisul soju reflecting the universe and new ...

HiteJinro announced on the 30th that Terra and Chamisul ranked first in the 2025 National Brand Competitiveness Index (NBCI) in the beer and institutional sector of soju, respectively.

Hitejinro-Philippines MANILA, Philippines, May 28 (Yonhap) -- With K-dramas and K-pop dominating screens and playlists in the Philippines, Korean soju is fast becoming a favorite alcoholic ...

Internationally, Hitejinro markets its soju under the Jinro brand. In South Korea, both Chamisul and Jinro brands are available. Its beer brands -- Hite and Terra -- are also distributed globally.

"This stuff is like nectar!" Ahh soju. Well Go USA has unveiled the official US trailer for a Korean business world thriller called Big Deal, originally known as The Soju War (소주전쟁) in ...

Home Culture & Life Food & Drink the week recommends Soju: where to start with South Korea's national spirit The rice-based drink can replace gin or vodka in traditional cocktails for a refreshing ...

Served in a hollowed-out whole watermelon, this fruity soju punch is refreshing and impressive. Watermelon Soju Punch is a mash-up of two popular watermelon-flavored Korean drinks, subak soju and ...

Soju is a white spirit that comes in a range of styles, but it’s traditionally distilled from grain (Jinro’s recipe is a mix of rice, barley, sweet potato and tapioca; Jinro Soju Chamisul ...

If counterfeit products are left unchecked, South Korean food companies could suffer damage to their reputation, analysts say.