Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.

Watches of Switzerland sees long-term upside despite tariff risks, betting on Rolex demand, U.S. expansion, and high-return ...

Breitling celebrates astronaut Scott Carpenter wearing the first Swiss wristwatch in space with a new Navitimer ...

Swiss watch exports to the United States rose by almost 50% in April as wholesalers and retailers rushed to bring product ...

If you're looking for exclusivity and heirloom-level quality, Patek Philippe is considered the pinnacle of Swiss watchmaking. Known for its incredibly complicated movements and understated elegance, ...