The legend of Carson King, the Altoona 24-year-old who's raised over $200,000 for University of Iowa's Stead Children's Hospital, has only grown since he held up a sign asking for beer money at ...

The beer giant also promised to send King a year's supply of Busch Light. To solidify King's status as an "Iowa legend," the company memorialized his face on the limited-edition cans.

Sales of Bud Light are still sinking, with volumes down 30% year-over-year for the four weeks ending on October 7, according to NIQ data given to Beer Business Daily newsletter.

Anheuser-Busch, the parent company of Bud Light, lost nearly $400 million in U.S. sales in 2023 following its partnership with transgender activist Dylan Mulvaney.

Anheuser-Busch is looking to the NFL season's kickoff for forward progress toward overcoming offseason difficulties that included a Bud Light boycott. The beer giant, which reported a 10.5% ...