Languages: English. You can get in touch with Aleks by emailing [email protected]. Bud Light continues to be suffering a sustained decline in sales two months since the beer brand ...

An earlier version of this article inaccurately described the brand’s corporate structure. Bud Light may stand to lose its first-place position among beers amid a conservative boycott of the brand.

But experts say that inclusive campaigns are, in fact, often lucrative for businesses, serving as an important tool to reach key demographics. For Bud Light in particular, reaching a new audience ...

Certainly, the recent attention sped up the shift, but the longer-term erosion of Bud Light's dominance is more indicative of changing demographics than anything. According to industry data ...

Johnson claimed the data shows that Bud Light just doesn’t appeal to this demographic like it does to middle America. He said, "Those people, that demographic, is never gonna be your Bud Light fan.

Bud Light, the most popular beer in the country, was going to put together a campaign centered on a group that makes up less than 9 percent of the population of the United States? The beer brand ...

Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization ...