Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

Bud Light’s summer ad campaign shows brand is eager to recover with fun. Beleagured brand falls back on ‘Good Times,’ music and football. By Jon Springer. Published on June 22, 2023.

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

‘No one at senior level’ of Bud Light knew of Dylan Mulvaney ad campaign By . Ariel Zilber. Published April 13, 2023. Updated April 13, 2023, 10:24 p.m. ET. Explore More ...

Bud Light maker Anheuser-Busch is launching a new summer ad campaign with weekly $10,000 giveaways in the wake of the disastrous partnership with transgender influencer Dylan Mulvaney.

Company X introduces marketing campaign that touches on Y, a cultural issue some people oppose. Group Z lashes out on social media. Rinse. Repeat. The phrase "get woke go broke," employed by some ...

Meanwhile, Bud Light’s market share shrunk to 6.4% in the second quarter at the more than 1,000 bars using point-of-sale software made by Union. That’s down from nearly 12% before the backlash.

Nugent said that Bud Light and Jack Daniel’s Tennessee Whiskey, which recently launched a “Jack Fire Pride” ad campaign touting a “drag queen summer glamp,” were both being ...

Bud Light is trying to revive its slumping brand with a new marketing campaign aimed at – appropriately – overcoming adversity. The struggling beer brand unveiled a new ad following its Dylan ...

In addition to the new spot, Bud Light’s broader ad campaign for summer includes partnerships with country singers to bring concerts to fans’ backyards and new ads featuring NFL players ...