The “W” in the crest is white, but will be changed to black on Badger athletics uniforms. UW Athletics officials worked with student-athletes to also include a black Motion W that will also ...

With a red-and-white striped sweater, Adidas tennis shoes, and that big smile, Bucky Badger is one of the most recognized college mascots in the country. Bucky makes appearances at every ...

Baraboo businessmen are working to push Wisconsin’s identity forward. Derek Smith and Eric Meyer recently launched Badger Strong, a line of apparel and merchandise that features the University ...