But creating a strong and memorable brand identity relies on a clearly defined personality. Here's how small businesses can ...

The definitive American tailoring brand, Ralph Lauren (the man) took inspiration from Savile Row to create his suiting half a ...

Mistakes in branding can seriously undermine a business' credibility, and can cause potential customers to walk away before ...

This Earth Day, the article urges a shift towards sustainable fashion to combat the industry's environmental impact. It ...

An exhaustive guide to all the names worth your time, from age-old Swiss institutions to homegrown American upstarts.

TikTok has published a new guide for fashion brands that are looking to drive interest in the app, which includes a range of notes on key fashion trends, communities, TikTok ad tips, and more. You can ...

There’s a whole science to the art of creating a strong brand impact at the best of times. In a world that’s challenged by tough business conditions, if you’re trying to push out a green product or ...

Constructing a solid brand goes beyond attractive logo design and memorable taglines. The process of developing a robust brand means creating an authentic relationship with customers based on sincere ...

People have a tendency to tell stories chronologically. Newswriting style is not chronological. The inverted pyramid turns storytelling on its head. Picture an upside-down triangle: the broad base ...