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Sharvari’s ‘authenticity and growing influence’ makes her a powerful voice for the Nykaa consumer, the brand has said ...
Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...
Kabir Kate is the Chief Marketing Officer at Solitario Diamonds, one of India’s premier luxury jewelry brands. With over 12 years of experience in marketing communications, advertising, and media, ...
Icon and Quinn are two well-known brands from Harbor Freight, but according to users, there are key differences between them. Here's what you need to know.
Laura Ness Owens has been named CMO of Bobcat, leading global marketing and communications. Two additional leadership ...
A sector-leading brand marketing specialist, Flintlock Marketing, has shared insights into how it approaches strategic branding projects for British brands, for whom being a family-owned company ...
4 Lessons From Duolingo’s Marketing Playbook Duolingo’s playful and purpose-driven marketing strategy has made its lime-green owl into a global icon.
How Walmart’s latest brand refresh reinforces bigger digital ambitions A new typeface, more vibrant colors and a larger emphasis on its spark logo are part of Walmart’s strategy of becoming a true ...
In the world of advertising and branding, few icons have achieved the level of recognition and cultural impact as Ronald McDonald. As the official mascot of McDonald’s, Ronald McDonald has ...
Zaria Parvez, Duolingo's senior global social media manager; Anita Chhiba, founder of media platform and creative agency Diet Paratha; and creator Jake Shane spoke on ...
Purdue University has once again proven its enduring influence by being named to Fast Company’s Brands That Matter list for the fourth straight year. As one of just four brands globally to achieve ...
How cult brands like Crocs, Southwest see influencer marketing evolving Executives at SXSW described how the channel is affecting everything from campaign casting decisions to experiments with new ad ...
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