BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

— Boston Celtics (@celtics) October 6, 2022 It's clearly a stark contrast to the logo that's been painted at center court for years, as seen below: The Boston Celtics logo on the court at TD Garden.

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial ...

Brooklyn Nets guard Kyrie Irving scrapes his foot on the Boston Celtics logo at mid-court after they defeated the Celtics in Game 4 during an NBA basketball first-round playoff series, Sunday, May ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in ...

In a thrilling 118-112 road victory, the Oklahoma City Thunder defeated the Boston Celtics on Wednesday night. Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on ...

Celtics jerseys with Vistaprint patch (Photo from Boston Celtics) Jayson Tatum, sporting a Celtics jersey with the GE sponsorship patch. The Celtics' deal with GE expired after the 2019-20 season.

Amica Mutual Insurance has begun a multi-year partnership with the Celtics, the team announced Tuesday. As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner ...