BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

How did the Boston Celtics build the original 'Big Three' of Larry Bird, ... Pacers vs. Thunder: On-court NBA Finals logo needs to return to give the event the special feel it deserves.

— Boston Celtics (@celtics) October 6, 2022 It's clearly a stark contrast to the logo that's been painted at center court for years, as seen below: The Boston Celtics logo on the court at TD Garden.

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in ...

Amica Mutual Insurance has begun a multi-year partnership with the Celtics, the team announced Tuesday. As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner ...

Created in-house, the logo, which is known as the “Lucky Alternate,” pays homage to the early 1960s illustration created by Celtics patriarch Red Auerbach’s brother, Zang, a former editorial ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics unveiled a new alternate logo on Monday, which features a modern take on the classic image of Lucky spinning a basketball, refurbished in a clean contemporary style.