Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

The St. Louis Blues announced Tuesday that the team is starting a brand evolution that will include new primary home and away uniforms as well as a new version of the iconic Blue Note logo.

Meanwhile, the team will maintain sets of alternate uniforms. The royal blue jersey worn at home during the past two-plus ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

The St. Louis Blues, a franchise long known for its iconic Blue Note logo and clean jersey designs, will indeed have a new look next season.

The Blues unveiled a new primary logo and uniform on Tuesday morning as part of a rebrand that will harken back to the club’s original look.

ST. LOUIS — The video board at Enterprise Center, normally hanging high above the ice, was lowered last week. The digital graphics lighting it up featured a Blue Note never seen before in St ...

The Blues are rolling out a refreshed brand identity and new uniforms featuring the team’s original color palette, a modernized version of the iconic “Blue Note” logo and several new secondary and ...

The new Blue Note logo will feature two colors instead of three, thicker blue and yellow keylines, and a slight reshaping of the Note. It will be featured on the new home and away jerseys.

The new Blue Note logo will feature two colors instead of three, thicker blue and yellow keylines, and a slight reshaping of the Note. It will be featured on the new home and away jerseys.

The new Blue Note logo will feature two colors instead of three, thicker blue and yellow keylines, and a slight reshaping of the Note. It will be featured on the new home and away jerseys.