The MSC blue fish label isn't exclusive to canned tuna, either. You can find it on various seafood products, including frozen fish, packaged fillets, and fresh seafood sold at grocery stores.

Another, a less-smiley bright blue fish logo. You pull out your smartphone and open the sustainable seafood app your friend told you about, only to become more confused by its traffic light ratings.

Fred’s Fish Fry is now selling its official basketball jersey, a limited-edition catch sporting the classic red, white and blue Fred’s Fish logo and colorways. The jersey retails for $55, cash ...