The Bloomberg Brand Accelerator disrupts market intelligence with a living tool that measures hard-to-reach global elite audiences' perspective on hundreds of brands, culminating in a ranking ...

Operation Midnight Hammer, the globe-spanning strike against Iran’s nuclear program, was a demonstration of power projection ...

There’s no denying the appeal of bacon. The pork product represents a heart-stopping 99% of the total bacon market. In 2020, sales of the breakfast staple totaled $6 billion through November, up ...

Bloomberg journalists discuss today's biggest winners and losers in the stock market. Listen for analysis on the companies ...

More than 50 celebrities and influencers — from Lady Gaga to Hailey Bieber — have launched makeup and skincare brands in the US in just the last three years.

Authentic Brands Group Inc. is buying a majority stake in former soccer player David Beckham’s brand-management company, according to a person familiar with the matter.

Online ads are delivering less bang for the click these days, so brands are turning to an old brick-and-mortar marketing gimmick: handing out free samples at the local supermarket. In stores ...

Your Brand Has Never Been Easier to Destroy Welcome to the wild world of product displacement, in which no brand is safe from "hatejacking" and other threats. July 13, 2021 at 10:00 AM EDT ...

Estée Lauder Cos is reviewing its portfolio of beauty brands, people with knowledge of the matter said, as the cosmetics company transitions to new leadership and looks to boost its share price.

Beth Kowitt is a Bloomberg Opinion columnist covering corporate America. She was previously a senior writer and editor at Fortune Magazine. A big powerful organization with a carefully ...

Andy Mukherjee is a Bloomberg Opinion columnist covering industrial companies and financial services in Asia. Previously, he worked for Reuters, the Straits Times and Bloomberg News. Two large ...

Timothy L. O'Brien is senior executive editor of Bloomberg Opinion. A former editor and reporter for the New York Times, he is author of “TrumpNation: The Art of Being the Donald.” The Trump ...