Blackwater had changed its logo (that is, after all, #2 on our list of top ten PR moves for Blackwater!). Of course, Blackwater says it’s been planning this for months, and months, and months… ...

Blackwater changing its name, logo MOYOCK, N.C., Feb. 15 (UPI) -- The North Carolina security contractor Blackwater Worldwide has changed its name to Xe, a company memo says.

Blackwater motivational posters, of course! A few months ago, DANGER ROOM sponsored a Blackwater logo redesign vote, proving that Hello Kitty could really do a lot to soften the company’s image.

Not just for its rifle-carrying contractors but also for its corporate logo. BAGHDAD -- In the private security ... In the private security business that has made Blackwater USA virtually a ...