In a 2000 Financial Times interview, Schrempp had said the deal was billed as a merger of equals "for psychological reasons" and described Chrysler as a "division" of Daimler.

Schrempp Says 1998 Tie-Up Was Merger of Equals. By . Sholnn Freeman. Staff Reporter of . The Wall Street Journal. Share. Resize. WILMINGTON, Del. -- DaimlerChrysler AG Chairman Juergen Schrempp ...

Schrempp Has Steered DaimlerChrysler, And Maybe Himself, Onto a Bumpy Road. December 4, 2000. By Allan Sloan. What do you get when you combine a Mercedes S-Class sedan with a Chrysler PT Cruiser?

WILMINGTON, Del. -- DaimlerChrysler AG Chairman Juergen Schrempp is scheduled to take the stand this week to challenge claims in a civil suit that he misled investors about the nature of Daimler ...

Schrempp, the leading architect of the 1998 union, acknowledged that the combined company, along with its Asian partners, failed to take early advantage of opportunities to share expertise, ...

It was hailed as the deal of the century when Diamler bought Chrysler two years ago. Now it's starting to look like head strong Chairman Jurgen Schrempp is presiding over the first dud of the 21st ...