The political instability could affect Thailand’s efforts to revive its economy, which is currently facing weak tourism numbers and looming tariffs.

Top Videos Thailand’s tourism push in 2025 Thailand is making a deliberate play for high-value travelers, as it eyes a long-term goal in tourism revenue for 2025.

Thailand wants to revamp its strategy by targeting more travellers looking for an authentic, sustainable experience.

The third season of The White Lotus sparked an 88 per cent increase in internet searches for Koh Samui in Thailand.

“Thailand’s tourism is resilient, but this may take months to rebound.” Despite the slump in Asian tourists booking trips to Thailand, its tourist industry has found a silver lining in the ...

Exploring how Hua Hin might be used as a model for tourism recovery and innovation across Thailand.

The Tourism Authority of Thailand, or TAT, is set to host a special event, "Sawasdee Ni Hao", on May 29, aimed at fostering direct engagement among Chinese participants, tour operators, media ...

HKTB will introduce an innovative tourism map next year that will provide real-time, AI-powered trip planning and queue updates for popular attractions.

Thailand has introduced a new rule for foreign tourists which travellers will need to follow. It comes as tourism is expected to surge in Thailand after it featured in the White Lotus.

A 37-year-old American tourist reportedly vanished Thursday in Thailand while jet skiing along Patong Beach near Phuket, prompting a search, a report says.