PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From shoulder pads and electric blue eyeliner to Cindy Lauper and big hair, the ‘80s weren't just loud in fashion and music; ...

From choosing the right formulation to applying it correctly, small changes can make a big difference in extending the life ...

While tomato leaf scents have been growing in popularity in recent years, especially when it comes to home fragrance, their ...

Aquatic fragrances are designed to capture the fresh, breezy essence of water, whether it’s the ocean, a cool lake, or a ...

Let's celebrate National Fragrance Day with these highly underrated perfumes that shoppers (and this editor) can't get enough ...

Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

One Cosmo editor says: "I've been keeping this in my bag to layer with practically every scent I own since the weather started to get a bit warmer and I wanna smell spring-y. The compliments have been ...

Jimmy Choo Original is a modern fragrance that perfectly balances fresh and fruity notes. With its blend of pear, orchid, and ...

The best musk fragrances have been taking over our editors’ fragrance rotations for their hazy, warm profiles that detours ...