Ben Shelton will be seen wearing shoes gifted by Roger Federer at US Open 2022. American teenage star Ben Shelton was seen donning shoes sent to him by 20-time Grand Slam champion Roger Federer .

Shelton competes wearing a customized version of The Roger Pro shoe, having switched from New Balance FuelCell 996 v4.5 back in March as a part of his massive head-to-toe deal with On alongside ...

At Wimbledon 2025, the tournament’s strict all-white dress code continues to shape sneaker design and brand competition.

Ben Shelton is quickly becoming an ace for On Shoes’ big swing on tennis On co-CEO Marc Maurer, along with doubles partner Roger Federer, are storming into the U.S. Open with a new collection ...

Ben Shelton had a hilarious response after his round of 16 win when asked about his past in American Football in post-game ...

On Running, a Swiss running shoe brand backed by 20-time Grand Slam champion Roger Federer, posted pictures of the World No. 46 Shelton, captioning them, "Dream On, Ben.". The 20-year-old American ...

With $1 billion in sales and a stable of players that includes No. 1-ranked Iga Swiatek and young American star Ben Shelton, the surging Swiss running shoe company wants to become a tennis powerhouse.

Ben Shelton reached his second Grand Slam quarterfinal Sunday at the US Open, ... Shelton signed a shoe and apparel deal with On, the Swiss company that Federer was an early investor in.

Ben Shelton's US Open run shows he is a star on the rise who just might change the game ... A high-profile apparel and shoe deal with On, the company that Roger Federer made an early investment in.