Erika Woelfel, director of Color Marketing at Behr, studies paint samples under a variety of controlled light sources. She helps guide the company on what colors are trending.

To show how colors from the Color Trends 2021 Palette can be used in real homes, Behr has teamed up with 21 color-loving influencers for its “21 Days, 21 Colors, 21 Projects” program.

Alongside Cedar, Behr is also unveiling the brand's second annual Curb Appeal Collection, featuring 45 on-trend exterior paint colors that can be used to tackle big and small outdoor projects.

Picture all the paint color choices under the sun, and a rainbow of endless options likely comes to mind. But for Behr ’s 2024 Color of the Year selection, the leading paint company has decided ...

Google Cloud today announced a partnership with Behr Paint Company, a leading provider of premium paints and stains, that will make the paint color selection journey easier and more personalized for ...

Behr Paint Company reveals its 2023 Color of the Year – Blank Canvas – which could inspire some home décor and improvement plans in American homes, according to Behr.

Behr has chosen a soft black, Cracked Pepper, as its 2024 Color of the Year. Learn about the versatile paint color, which works for indoors and outdoors.

Behr paint is going big for their 2025 color of the year! On Aug. 21, the company announced “Rumors,” a reimagined deep ruby red that adds “warmth and rich allure both in and outside the ...

Behr Paint announces its first-ever Color of the Year: “In the Moment T18-15,” a nature-based combination of spruce blue, soft gray and pine green.