Its pop culture-focused partnerships include collaborations with Polly Pocket, SpongeBob SquarePants, Barbie and Bratz.

Don’t get duped by counterfeit beauty products. Learn to identify fakes on Amazon and shop online with confidence.

The Ulta Beauty Collective is a group of creators who represent the brand and share their expertise, product reviews and ...

Promising review: "I often fall for those cheap beauty recommendations, but they are often huge fails. Not this! I love this ...

Experts agree that while you don't have to spend three figures on your products, some higher-priced items have value.