Cleveland Cavaliers guard Donovan Mitchell unveils his seventh signature adidas basketball shoe at the 2025 NBA All-Star ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Beginning Feb. 15 fans can shop the collection, which will feature the “Love Ya Lions!” mark in white “cartoonish” font on blue. The initial collection will include apparel, hats, tumblers, stickers ...

Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001. A natural ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

Toronto Raptors and Bell marked the 25th anniversary of Vince Carter’s winning with the Dunkaversary as well as launched the ...

Shai Gilgeous-Alexander is winning on and off the floor. Amidst an MVP-worthy season, the OKC guard is getting ready to drop ...

Donovan Clingan, Alexandre Sarr, and Bol Bol are among players who fantasy managers should target for the post-All-Star break ...

Indiana will hire its fourth coach in an eight-year span. Here's the first dossier of candidates for the job. There are 16 ...

Purdue's bench has struggled to knock down shots. Coach Matt Painter says the biggest key is staying positive and 'process-based.' ...