It's been a long time coming, but LaLiga champions Barcelona have finally announced that their vacant No. 10 shirt will be ...

The millennium closed out with Jari Litmanen as the shirt’s beholder after Giovanni had become the longest incumbent since Archibald. The mightily talented Litmanen struggled to settle in Barcelona, ...

Barcelona have agreed a deal for the tourism board of the Democratic Republic of Congo to appear as a new shirt sponsor from ...

Manchester City extend their kit partnership with Puma for at least 10 years, with the contract understood to be worth a ...

Manchester City have signed a blockbuster new kit deal with Puma worth a reported £1 billion ($1.34 billion) over the next 10 ...

The £100 million (€115 million) per year deal, far surpasses City's previous annual deal worth about £65 million, signed in ...

It’s not the first time that football kits have fallen foul by FIFA guidelines, with a number of kits banned or not even ...

City's new arrangement is believed to be worth a £100m per year until 2035, shattering the £90m per year deal signed by ...

Puma's biggest clients, after missing out on Barcelona, are Manchester City. The English side are flying the flag well for ...

Being a team's No 10 clearly means something in branding terms, but in football ones it is even more important ...