AI toys and games? Barbie maker Mattel teams up with OpenAI to create new products Dozens of Barbie dolls are displayed at the Mattel showroom at Toy Fair in New York.

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Barbie dolls at a Target store in New York. Mattel said on June 12 that it’s teaming up with OpenAI to ‘bring the magic of AI to age-appropriate play experiences’.

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Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it's teaming up with OpenAI, which created the popular chatbot ...