Bag Balm, originally formulated to soften and soothe cow udders, has suddenly become the hottest complexion hack among the "skinfluencers" of TikTok, such as Gen Z creator Alix Earle, and has even ...

A widely known secret within rural communities, Bag Balm has gone viral after content creators and “skinfluencers” alike have begun to tout its effects as an alternative to Vaseline for ...

Bag Balm, a moisturiser originally made to heal chapped cows’ udders, is now a star beauty product among the Gen Z “skinfluencers”. Celebrities have also talked about using it.

I pack the smallest size, a tiny can, when I’m traveling. A: Bag Balm was introduced in 1899 by the Dairy Association Company of Vermont. It was intended as a treatment for cows’ chapped udders.

Bag Balm has been used to soothe everything from chafed hands to irritated tattoos. Tucked away in Lyndonville, Vermont, the 125-year-old moisturizer business’ origins may surprise you.

Appearing in the purses and makeup bags of some of the world’s biggest names, Bag Balm’s sales have been hitting an all-time high after being on the market for 125 years.

From the paddock to the pages of Vogue, here’s why Bag Balm is on everyone’s mind, skin and hands right now. Vermont’s Original Bag Balm, $19.90, amazon.com.au Vermont’s Original Bag Balm ...