Dedicating BTS’ 10 th anniversary this month, Halo-Halo Story introduces a new flavor, Ube Scramble, for a limited-time only, available at its branch in SM Center Pasig and its drive-thru on 42 ...

From that point on, fans declared purple as BTS' color, and "I purple you" as their way of telling BTS how much they love them. BTS, likewise, use the phrase to express their love for ARMY.