In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...
BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. BIC is introducing two new large-pack offerings of BIC Flex 3 and BIC Hybrid Advance 3 razors. The BIC ...
The 5 Senses Shave Kit encourages women to embrace self-care, starting with an indulgent shave. SHELTON, Conn., May 15, 2024 /PRNewswire/ -- BIC® Soleil Escape™ is empowering consumers to slow down ...
Bic wants to start a razor revolution. The company is introducing a product called the EasyRinse, with non-clogging innovations that it claims as the biggest news since the disposable razor debuted ...
"All Shave. No Clog." Campaign Marks BIC's Largest Marketing Investment In Shaver Category In 10 Years The campaign is anchored by a thirty-second spot that features Eric and Annie shaving in ...
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BIC celebrates 50 years of BIC 1 Razor
BIC has marked the 50th anniversary of its iconic BIC 1 razor, celebrating innovation and consumer trust in Nigeria’s market.In a statement, the company described the milestone as a rare achievement ...
Eric Andre and Annie Murphy live the smooth life with the new BIC EasyRinse razor's patented anti-clog technology. PHOTO COURTESY BIC Shelton-based manufacturer BIC has teamed up with comedian Eric ...
Some everyday purchases seem to tick off consumers more than others. Gasoline and inkjet cartridges are examples. Another is razor blades. The razor industry is known for a marketing strategy in which ...
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