Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

SAN FRANCISCO (AP) - Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features ...

We first got a glimpse of it in the Alphabet logo. The last time Google updated its logo was in 2013, when it dropped the shadowing for a flatter look. This sans-serif design is the biggest visual ...

Google’s new logo ushers in Alphabet era Google on Tuesday unveiled a brand new visual identity in the first major redesign in 16 years. Staff Writer. Updated 2 Sep 2015, 09:43 PM IST.