Çitçi admits that Avon is thought of as “my mother’s brand,” leading to the perception it is “outdated.” ‘Your mum sells Avon’ has even become a slur and a viral video trend on TikTok.

FILE - The Avon Products Inc. logo is seen on a lipstick arranged for a photograph in New York, U.S., on Tuesday, July 30, 2013. Photographer: Scott Eells/Bloomberg via Getty Images ...