This week, The Athletic is breaking down the details hiding in plain sight and explaining what makes your club badge. In the commercial department at Aston Villa, the early stages of a significant ...

Aston Villa’s new crest for the 2024-25 season has been leaked on the website of new front-of-shirt gambling sponsor Betano. In screengrabs seen by The Athletic, Villa’s new club badge — the ...

Aston Villa have unveiled their new badge, and in doing so have confirmed ... who are due to mark the club's 150th anniversary, in mind. “The crest is for the fan,” Heck told Villa TV last ...

ASTON VILLA have ditched the club badge after just ONE SEASON and replaced it with a new design. The West Midlands side introduced a circle design after fans voted for it halfway through last season.

Villa’s current badge has been in use since 2016, when the club controversially spent £100,000 making minor changes to the design first introduced by former owner Randy Lerner nine years ...

and Birmingham team Aston Villa recently consulted their fans about a potential change to their badge, inspired by their rich past. In June 2022, the football club launched a fan consultation over ...

The official Aston Villa club badge on a scarf worn by a fan during the Premier League match between Aston Villa and Brentford FC at Villa Park on October 23, 2022, in Birmingham, United Kingdom ...