NEW YORK, June 6 (Reuters Breakingviews) - To be successful at launching a new technological device, a company must overcome both nerd and creepy factors. Apple’s (AAPL.O), opens new tab Vision ...

Apple is expected to announce a mixed-reality headset in 2023. When the company released the iPod and Apple Watch, those markets ballooned. Will the AR/VR headset market do the same?

Today, Apple released its Vision Pro headset, the company’s first major new product launch in a decade. ... Speaker 2: VR headsets today look like nerd helmets. They just do.

It's an exciting time to be a VR nerd. You have all sorts of things to hope for. Meta is driving the price of headsets down while still delivering a complete XR experience. Apple is pushing the ...

Even though Apple made its Vision Pro and visionOS pitch all about augmented reality and spatial computing, the device is definitely a VR headset. Come on — just look at it! Skip to main content ...

Image courtesy Apple. Considering just how much time and effort Apple has spent talking about AR, you may be surprised to find out Vision Pro can actually play VR games. After all, like Meta Quest ...

If that price point wasn’t delusional enough compared to the offerings currently on the market (Meta just debuted its Quest 3 for $500, PS VR 2 is $550), Apple also seems to be going down the ...

Apple has announced a “special event,” at which it is most likely to announce its highly anticipated AR/VR headset, as spotted by GSMArena. The event lands on June 5, and its keynote starts at ...

OK, so it’s looking ever more likely that we’ll see the long-rumored Apple VR/AR headset get revealed at WWDC 2023. It’s tipped to cost around $3,000 and be aimed squarely at developers ...

I’m not a gambler, but I’d bet everything that Apple’s Vision Pro will flop.. When the $3,499 mixed-reality headset goes on sale in 2024, no doubt diehard Apple enthusiasts and VR/AR ...

The annual Worldwide Developers Conference will take place between June 5 and June 9 and could usher in huge news about Apple's rumored mixed-reality headset and iOS 17.