NPR's Mary Louise Kelly talks with reporter Gabriela Galindo about the tech company Apple seeking to trademark the image of apples, the fruit, in Swiss court.

Why Fruit Union Suisse’s latest logo is a concern for the tech giant To celebrate the group's 100th year, Fruit Union Suisse revised the logo of a red apple with a white cross in 2011.

Graphic designer Rob Janoff has debunked the popular 'byte' theory behind Apple's logo. The bite mark in the apple design was intended to ensure the fruit was instantly recognizable ...

Apple is seeking the exclusive image rights of apples in Switzerland, according to a Swiss fruit growers association. Fruit Union Suisse, an 111-year-old organisation that promotes the interests ...

Apple is reportedly attempting to gain IP rights to images of apples in Switzerland. This could result in a 111-year-old fruit company being forced to change its logo.

Now according to Wired, Apple is continuing a six-year fight against Fruit Union Suisse, an association that has been promoting the interests of Swiss fruit growers for over 100 years.

Apple’s quest to own the IP rights to something as universally generic as an actual piece of fruit speaks volumes to the company's sense of self-importance, and the assumption that because it ...