In Switzerland, the Fruit Union Suisse uses a symbol of a red apple with a white cross - the Swiss national flag superimposed onto an apple, in other words.

For Fruit Union Suisse, “millions” of dollars may be needed to design and implement logo rebrands if they lose their battle against (uppercase) Apple. More deals, reviews, and buying guides ...

As per the report, Apple first tried to secure the fruit trademark in Switzerland in 2017. The company then filed an application for a black-and-white depiction of a Granny Smith apple in Switzerland.