Apple abruptly removed a controversial ad over the weekend, but it doesn't top Apple's biggest advertising fumble.

Apple’s Fading Dominance Apple (NASDAQ:AAPL), once the unrivaled leader of the late 2010s and early 2020s, was the first ...

"First, we bought one Apple AirTag for my husband's wallet. Then we bought a second one for his car keys," said this repeat ...

Discover why Apple Inc.'s resilient financials, ecosystem strength, and undervalued stock make it a Strong Buy despite ...

Leery of handing over their cars' dashboards entirely to Apple, some automakers are walking away from the tech giant's new ...

At least 20 brands already offer keyless entry, including BMW, Genesis and Hyundai. Essentially, you can add a digital key to ...

From Apple Watches to Vision Pro headsets, Apple lists a number of flashy products on its online store. Now, the tech giant has surprised fans with a brand new device - and it only costs £18.99.

Apple Inc. is reportedly considering using artificial intelligence technology from OpenAI or Anthropic PBC to power its ...

To mark its 10th anniversary, Apple Music is launching a 15,000-square-foot, multi-level creative campus in Los Angeles—its ...

According to Canalys data, Apple’s tablet market share jumped to 16%, registering a 27% year-on-year growth, making it the ...