The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

The league heretofore known as the American Athletic Conference—which had desperately tried to sell itself as part of a ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 ...