Amazon.com Inc. is rolling out a new AI-powered tool that will recommend a specific product when shoppers are feeling ...

Amazon stock was higher as the company rolled out an AI-powered tool aimed at helping customers decide between products.

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since ...

Amazon’s Rufus chatbot, Alexa voice deals, and Amazon Lens can change how you shop on Prime Day. Here’s how to use them wisely — and avoid being upsold.

Amazon has introduced a new Help Me Decide AI tool to help its buyers simplify the shopping experience on its platform.

Quick Suite is a chatbot and set of AI agents that can analyze sales data, produce reports or summarize web content.

Imagine talking to your Echo speaker, and it engages with a proper memory and information about your calendar and inbox. It helps plan and buy presents for the next party. Search through connected ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

Buffett isn't making any direct investments in AI, but finds his portfolio with lots of exposure to the technology.