Super Bowl LIX isn't just about the game between the Kansas City Chiefs and the Philadelphia Eagles — it's also about the commercials. Super Bowl ads are highly anticipated by viewers every year, and 2025 will be no different.

Watch all of the best 2025 Super Bowl commercials, including Big Game ads featuring Ben Affleck, Matt Damon, and more.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof.