Michelin North America Inc. rolled out its new e.Primacy All Season tire with a pledge: better efficiency, quieter rides.

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“We are providing customers with access to a broad selection of premium tires. We also are demonstrating our ability to support suppliers with a focused distribution approach in the market,” continues ...

This is expected to benefit heavier and more demanding vehicles, with a direct effect on tire wear. In addition, the Primacy 5 can be used for longer, which helps reduce its environmental impact by 6% ...

Evolution is necessary, particularly for an industry dedicated to greater sustainability. And for the tire industry—which is laser-focused on moving the sustainability needle with big technological ...

Technological Advancements in Tire Design: Innovations such as run-flat tires, airless tires, and smart tires equipped with sensors that monitor tire pressure, temperature, and wear are transforming ...