TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Sad beige is one name for a neutral aesthetic influencers and marketers seem to love, but some color-loving moms feel beige gives kids a somber childhood. Your eyes aren't deceiving you: ...

Another observation: "As a softer, warmer form of white, beige represents simplicity and serenity. It is often used to denote plainness. Beige is basic, unpretentious, and does not command attention." ...