Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Remember that viral clip of 5-star wideout Tristen Keys during his OV to Knoxville? The post Brian Kelly Faces Major Flip ...

With some of the LPGA's best golfers on its roster, such as Rose Zhang, Adidas is celebrating the league's 75th anniversary ...

There have been endless iterations on the most legendary Three Stripes sneaker of all. These are the best of the best.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

If you buy something through my links, I may earn a commission. A pair of wide leg jeans and a white long sleeve t-shirt ...