The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

New agreements with Oklahoma State, TCU, UTSA, Montana State, UCF, and Louisville expand Logo Brands’ footprint and elevate ...

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

He has held sales and marketing roles at Pfizer, Bristol Myers Squibb, and Johnson & Johnson, contributing to successful global launches of major cardiovascular blockbusters. He also has ...

As a result, most marketing campaigns from 2020 onwards took place online. Still, some pharma companies struggle with transitioning from legacy processes. Digitalisation is the future of marketing ...

Mars Lead CMO Gülen Bengi gives Ad Age an inside look at the massive agency review—and the CPG giant's new growth playbook.

* Per the 2022-2023 final release data in IPEDS ‡ The median salary for workers with 10 or more years of experience per Payscale. A member of the City University of New York system, Queens ...

DTC brand Prose hit a milestone and New Balance scored with Coco Gauff—plus, why it was a bad week for Costco and Torrid.

Global EV sales surged in May 2025, hitting 1.6 million units sold, according to the latest data from EV research house Rho Motion. That brings the total for the year so far to 7.2 million EVs ...