The new tier is called Premium Lite, and will cost $7.99 per month (compared to $13.99 per month for Premium). It will allow subscribers to watch “most videos” on YouTube ad-free, with a particular emphasis on genres like gaming, fashion, news, and beauty creators. Music content and Shorts will be where users see the most ads.
Following their rebrand from NewJeans to NJZ, the K-pop girl group has launched new TiKTok, YouTube, and X accounts. The group released a new brand logo on February 27, 2025, on Instagram.
NJZ's new logo, that includes vibrant colours, along with the aesthetic video launch for the same, are speculated to hint at the concept of new music by the group.