Good morning. Trump says auto import tariffs should be “in the neighborhood” of 25%. Nike is collaborating with Kim Kardashian’s Skims for a new venture. And Roman marbles hidden for almost 70 years are going on tour.

Nike's deal with Kim Kardashian's Skims is the "latest effort" by Nike to "reconnect with the consumers — and stores" it previously "abandoned," says Andrea Felsted. This "should give investors confidence" that Nike's new CEO "is beginning to turn the juggernaut.

The Swoosh saw a 4.5% bump in its share price Tuesday after it announced a partnership with Kim Kardashian's SKIMS shapewear brand to produce apparel, footwear, and accessories collections. The new foray into recovering women's market share under CEO Elliott Hill will hit select direct-to-consumer stores and e-commerce this spring,

Nike is partnering with Skims and introducing a new female-focused brand together with the shapewear company co-founded by Kim Kardashian.

Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim Kardashian.

Jogging is not what made Kim Kardashian famous. No matter. The star of reality-TV promo vehicle Keeping up with the Kardashians has scored a major partnership for her Skims underwear and “athleisure” brand, teaming up with running-shoe supremo Nike to create new brand NikeSkims.

Nike Inc. y Skims, la marca de ropa interior de Kim Kardashian, se han unido para crear una nueva marca de fitness dirigida a las mujeres.

Shares of Nike rose after unveiling a partnership with Skims for a new brand called NikeSKIMS, aimed at female athletes. The stock was up 4.5% to $76.30, on pace for its largest percentage increase since Sept.