The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport

Aryna Sabalenka has become the 5th player in the Open Era to reach five consecutive Women’s singles Grand Slam finals on hardcourt, matching a record that hasn’t been seen in 25 years.

Aryna Sabalenka has achieved a new incredible record on the courts of the Australian Open. The Belarusian, beating her friend Paula Badosa, has got her third consecutive final in Melbourne (who is playing right now against Madison Keys ).

Steffi Graf (1988-90) and Monica Seles (1991-93) have also achieved the feat, but Sabalenka was quick not to overlook her upcoming clash with Badosa

Madison Keys wrote three short words on the camera lens after her victory against Iga Świątek at the Australian Open: “Oh my god.”

Her racquet smash and swift exit took the focus off the new champion, but she says there was a good reason for it all.

Three-peating at a Grand Slam? It's a feat only a handful of legends have accomplished. Aryna Sabalenka is one win away from joining the ranks of the greats.

The WTA Tour has been more open than ever in recent years, and a staggering 18 active WTA players have had a taste of Grand Slam success. Ahead of 2025, we take a look at every player on tour who has lifted at least one Grand Slam title.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

American Madison Keys stunned world No. 2 Iga Świątek in an all-time Australian Open classic, coming from a set down to win 5-7, 6-1, 7-6(8) and set up a final showdown against Aryna Sabalenka.

The World No.1 couldn't hide her frustrations after losing to Madison Keys in the decider.